Esport team branding for a band of misfits.
Misfits is a professional esports organization founded by Ben Spoont together with Syfy Channel founders Laurie Silvers and Mitch Rubenstein. The Misfits organization owns teams that compete in League of Legends, CounterStrike: Global Offensive, Overwatch, Hearthstone: Heroes of Warcraft, as well as participating in the game Super Smash Bros. We knew that this logo had to stick out from the crowd, so we designed a custom character for the Misfits brand that is sure to turn heads.
When we design a mascot style logo, we try to approach the sketches with poses and expressions that are interesting and dynamic. In this example, the 3/4 angle of the face, upwards smirk, and mischievous expression gives this character some, well, character.
From concept to a finished product, this logo design can now be seen globally by millions of esport fans and is the foundation of the Misfits brand.