The well-known YouTuber, Ali-A, came to us in search of an updated brand for himself. Ali-A is one of the most notorious YouTubers in the Call of Duty scene with over 8 million combined YouTube subscribers.

The first thing we do is ask questions. A lot of questions. The start of a project this big needs to be understood very clearly by both parties to ensure we deliver the very best product. Color, style, and vibe was a common theme of our discussions and the biggest keyword was modern.

Our senior designer, Stratz, took the lead on this project for Ali including an updated logo design and social media designs. In order to keep a somewhat similar style, we took familiar elements from Ali’s previous brand including the circular format and blue color and delivered a modern and exciting logo that is now seen by millions.

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